Our Purpose

We’re a social business. That means 100% of our profits go towards helping people that need it. We believe in human potential. So we put our profits where the people are and invest in our local communities.

Train

The Good Training Program

In 2015 we set up the Good Training Program, our bespoke hospitality training course. The program includes three months of classroom study and paid work experience. After graduating, every student has the chance to work full-time at the Good Hotel or with one of our carefully chosen partner hotels. So far we’ve retrained more than 300 employees and the success rate (people with a job 12 months after graduating) is over 70%.

>> Good Training in London

>> Good Training in Guatemala

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Niños de Guatemala

When you stay at Good Hotel Antigua, all operational margin goes to Niños de Guatemala, a foundation that was co-founded in 2007 by Marten Dresen, the founder of the Good Hotel. It provides underprivileged local children with an education. At the moment there are two primary schools and a secondary school, which house over 600 children who would otherwise not have been able to go to school.

Visit Niños de Guatemala
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The Good Global Foundation

When you stay at any Good Hotel outside of Guatemala, all excess profits go to The Good Global Foundation (GGF), which supports social causes all around the world. One of those causes is Niños de Guatemala, a foundation that was co-founded in 2007 by Marten Dresen, the founder of the Good Hotel. It provides underprivileged local children with an education. At the moment there are two primary schools and a secondary school, which house over 600 children who would otherwise not have been able to go to school.

More about GGF
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Sustain


The repurposed floating platform in London

We see things a little different, we always look for the potential where others may not immediately see it. The same goes for our platform, our floating hotel building. We bought it when it was derelict, disused. We re-purposed it, with lots of attention to detail, and then towed it across the North Sea.

Watch the journey
Social bus


A former private mansion in Antigua

Imagine a former private mansion, which we re-purposed into a chique contemporary hotel. Minimalistic design infused with local touches, personalized service and a social business model in the heart of UNESCO-protected Antigua, Guatemala.

Learn more
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Supporting the local economy

Wherever we can, we work with suppliers who are local and sustainable. Think family-owned, environmentally friendly, and hand-crafted. We support our communities by working with these unique and talented local players. In London, we work with the charitable brand Belu for all our recycled-glass water bottles, select delicious produce from UK farms and London markets.

In Guatemala , let us introduce you to some of them.

Meet our local suppliers
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Believe


Our Story

Good Hotel was not a "grand scheme" which was all planned ahead. Rather, it was a matter of trying to build the strongest possible business out of doing the right thing. And though it may seem "logical" looking back, it has actually been quite a rough and suprising ride. And still is.

#ChasingGood

Discover our story
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