The Good Group

All business should be social business

About the Group

Taking inspiration from Nobel Peace Prize laureate Professor Muhammad Yunus, the Good Group aims to showcase a different approach to doing business. Everything we do is oriented towards creating human value, for the long term. Financial value is a means to that goal. People are at the heart of all we do, every day.

We are a non-dividend company built on entrepreneurial spirit, and the belief that one day, all business will be social business. We lead by example, and we invite you to join us on this mission.

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The first manifestation: the Good Hotel

The Good Group’s portfolio of Good Hotels is the current manifestation of Founder and CEO Marten Dresen's social business vision. Good Hotels are today a successful global lifestyle brand located in some of the world’s most exciting tourist destinations, creating a unique and premium hospitality experience with a cause. 

Good Property Development

With initial projects in the UK, Netherlands and Guatemala, the Good Group has built up its internal project development company. The aim is to create a portfolio of developed / owned assets as well as to support the creation of Good Hotels under management contracts. If you have an interesting project you would like bring to our attention, please contact us at [email protected].