We’re a social business. That means we reinvest our profits - to doing good. We believe in human potential. So we put our profits where the people are and invest in our local communities.
Good Hotel is a social business. This means that our excess profits go to good causes around the world. Good Hotel provides long-term unemployed people with the opportunity to build a career in hospitality and we’re conscious about the way we build our hotels. We find interesting locations to re-use and up-cycle, and from the furniture in our rooms to the food we serve - we source locally and sustainably.Discover our story
The Good Global Foundation
When you stay at any Good Hotel, all excess profits go to The Good Global Foundation (GGF), which supports social causes all around the world. One of those causes is Niños de Guatemala, a foundation that was co-founded in 2007 by Marten Dresen, the founder of the Good Hotel. It provides local children with an education. At the moment there are two primary schools and a secondary school, which house over 550 children who would otherwise not have been able to go to school.
The Good Training Program
In 2015 we set up the Good Training Program, our bespoke hospitality training course. The program includes three months of classroom study and paid work experience. After graduating, every student has the chance to work full-time at the Good Hotel or with one of our carefully chosen partner hotels.
The program started in Guatemala and, thanks to its success, was adapted so as to train people in Amsterdam and London. So far we’ve retrained more than 300 employees and the success rate (people with a job 12 months after graduating) is over 70%.
In 2023 we have already trained 24 people.Good Training in London
The repurposed floating platform
We see things a little different, we always look for the potential where others may not immediately see it. The same goes for our platform, our floating hotel building. We bought it when it was derelict, disused. We re-purposed it, with lots of attention to detail, and then towed it across the North Sea.Watch the journey
Supporting the local economy
Wherever we can, we work with suppliers who are local and sustainable. Think family-owned, environmentally friendly, and hand-crafted. We support our communities by working with these unique and talented local players. From the charitable brand Belu for all our recycled-glass water bottles, to selecting delicious produce from UK farms and London markets.