Do Good

We’re a social business. That means we reinvest our profits - to doing good. We believe in human potential. So we put our profits where the people are and invest in our local communities.

Our Purpose

The Good Hotel is a social business. This means that our excess profits go to good causes around the world; we offer long-term unemployed people the opportunity to build a career in hospitality; we source locally and sustainably - from the furniture in our rooms to the food we serve; and we find interesting buildings and locations, which we re-use and upcycle.

Discover our story
OUR STORY Marten Mirna

Niños de Guatemala

When you stay at Good Hotel Antigua, all operational margin goes to Niños de Guatemala, a foundation that was co-founded in 2007 by Marten Dresen, the founder of the Good Hotel. It provides local children with an education. At the moment there are two primary schools and a secondary school, which house over 550 children who would otherwise not have been able to go to school.

Visit Niños de Guatemala
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The Good Training Program

In 2015 we set up the Good Training Program, our bespoke hospitality training course. The program includes three months of classroom study and paid work experience. After graduating, every student has the chance to work full-time at the Good Hotel or with one of our carefully chosen partner hotels.

The program started in Guatemala and, thanks to its success, was adapted so as to train people in Amsterdam and London. So far we’ve retrained more than 300 employees and the success rate (people with a job 12 months after graduating) is over 70%. In 2023 we already retrained 24 people.

Training in Guatemala
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